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Posts Tagged ‘Feedburner’

Euan Semple made a post today about our award. This has created quite a lot of interest in the underlying technology used by our News Room so I thought I would post about it:

Really it is just confluence out of the box. My college Rupert Shanks created a standard global space and gave it a nice theme using the Adaptavist Theme builder.

Confluence RSS feeds are made available which scoop up all news posts with a certain label like Liner (our container business) Logistics, RORO (Roll-On Roll-Off Car Carrier) etc. These feeds are then embedded within sections of the news room home page for visiting staff members to view.

The feeds are also created in Feedburner generates some javascript that we embed in the news room page(s) so the subscriber can enter their email address to sign-up to the feed and receive all new posts via email (still preferred by much of our workforce).

We bought a rather expensive licence from a news corporation that gives us the rights to redistribute industry articles from various news wires so the feeds are a blend of internal and external items relevant to a particular division of our company.

We were keen to be able to measure take-up so we enabled Google Analytics from the start and these metrics are supplemented with those provided by Feedburner.